Archives for December 7, 2018

We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team — Outspokin’

Since joining the NICA Board, I’ve witnessed great synergy between existing NICA teams and their local bicycle retailers. Hearing so many positive things from both shops and teams, I decided to dig into how these partnerships “work” for a behind-the-scenes look at how you can find similar success with your shop.NICA’s (National Interscholastic Cycling Association) roots go back to 1998, when Matt … [Read more...]