New Tour de Frida

Arkansas Latinas En Bici to Hold Tour de Frida Community Bike Event

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This annual family event is one of the nonprofit organization’s largest fundraising activities of the year.  

July 25, 2022 (Northwest Arkansas) –  On Saturday, July 30, 2022, the Latina-owned and operated nonprofit organization Arkansas Latinas En Bici (ARLB) will hold its second-annual Tour de Frida: Community Bike Event at Gulley Park in Fayetteville, Arkansas. This important fundraising event is one of two annual fundraising activities hosted by Arkansas Latinas En Bici in the Northwest Arkansas region. ARLB is one of the first Latino-serving organizations in Northwest Arkansas founded in 2016 by cousins Olivia Barraza and Sofia Reyes.

Its mission is to ignite and fuel the passion, excitement, and joy for cycling in Arkansas’ growing multicultural communities through bike rides, events, and education – to advance the sport, empower people, and create more inclusive, healthier, and happier communities.

“This global pandemic has disproportionately impacted our community. Latinos are suffering, at home and at the workplace, from everything from chronic health conditions to mental health, and the benefits afforded by a healthier lifestyle are more critical now than ever,” shared Olivia Barraza, Executive Director for ARLB. “This event and our upcoming Day of the Dead event in November are what make it possible for us to continue reaching those families and individuals who are often suffering on their own in silence. We depend 100 percent on the generosity of our friends and neighbors here in the Northwest Arkansas community to continue our work.”

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Arkansas Latinas En Bici hosts weekly cycling and mountain biking rides for residents of the Northwest Arkansas community. They teach a first-time child and adult riders how to ride a bike, loan bicycles out to novice riders for them to participate in their regular rides, and also teach their more than 100 members the basics of bike maintenance and repair. In addition, ARLB focuses its efforts on connecting its members to the Northwest Arkansas region by creating a more inclusive environment in the region through its collaborations and partnerships with other private and public organizations in the area.

The Tour de Frida Community Bike Event celebrates the life and legacy of Mexican artist Frida Kahlo. The public art-inspired cycling event will include food, music, art installments, and exhibitions, as well as vendors from the Northwest Arkansas community.

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Participants will be able to select from one of four bike routes during this one-day event ranging in distance from five miles to 37 miles. The community event will take place at Gulley Park located at 1850 Township Road, Fayetteville, Arkansas 72703, from 7:30 a.m. to 12:00 p.m.

More information and online registration are available here.

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