Over 50 CEOs Co-Create Outdoor Industry-Focused Equity, Inclusion and Diversity Pledge

(from media release)

This morning, Camber Outdoors gathered over 50 CEOs in Denver to sign the CEO Outdoor Equity Pledge at Outdoor Retailer, the industry’s largest trade show. They are joining together to commit to equitable and inclusive workplaces that advance the leadership opportunities for people of diverse identities and backgrounds including women and underrepresented communities.

The CEO Outdoor Equity Pledge is the first-of-its-kind industry-focused initiative. Beyond building a community of businesses committed to equity and inclusion, the CEO Outdoor Equity Pledge spurs innovation, builds community, and elevates the active-outdoor industries as great places to work.

“We’re thrilled that these active-outdoor companies are uniting to take this stand and make this a visible priority,” said Deanne Buck, Executive Director of Camber Outdoors. “We’ll be stronger and more innovative as an industry if we build an environment where leadership and great ideas born from a diversity of experiences thrive.”

Companies who sign the CEO Outdoor Equity Pledge are articulating a holistic vision for equity, inclusion, and diversity; developing annual diversity initiatives and goals tied to business priorities; and investing in an inclusive culture where individual differences are welcomed, respected, supported, and valued. They are also sharing best practices and lessons learned with fellow CEO Outdoor Equity Pledge companies to accelerate our collective wisdom and success.

“We first signed and committed to equity in the outdoors close to four years ago. Today we are recommitting to the importance of diversity in the active-outdoor industries by signing the CEO Outdoor Equity Pledge. Our participation with Camber Outdoors has been invaluable, for the company and our employees, creating an environment of curiosity and learning so that we can continue to elevate our leadership capabilities for the future,” said Michelle Wardian, President Outdoor Research. “I look forward to more progress, and am inspired by all that we can do together in this industry and beyond.”

Camber Outdoors commits to work with CEO Outdoor Equity Pledge signatories to harness our collective knowledge and energy, measure our collective progress, elevate the active-outdoor industries as a welcoming and dynamic place to build careers, provide access to education, mentoring, and sponsorship programs to advance equity at an industry-level, and finally to serve as a trusted partner with CEO Outdoor Equity Pledge signing companies to promote learning and provide best practices that accelerate progress of pledge commitments.

Today’s CEO Outdoor Equity Pledge signatories include the following:

American Alpine Club Phil Powers CEO
Active Interest Media Jonathan Dorn CIO
Backcountry Jonathan Nielsen CEO
Bold Betties Niki Koubourlis Founder & CEO
Breakaway Research Jennifer Boldry President
Bronwen Jewelry Bronwen Lodato Founder & CEO
Brooks Running Company Jim Weber CEO
Burton Snowboards Donna Carpenter & John Lacy Co-CEOs
Chaco Seth Cobb President
Coalition Snow Jen Gurecki Co-Founder & CEO
Cotopaxi Davis Smith Founder & CEO
Elevation Outdoors Blake DeMaso President
HOKA ONE ONE/Sanuk/Teva Wendy Yang President
Eagle Creek Roger Spatz President
evo Bryce Phillips Founder & CEO
Gearo Justine Barone Co-Founder & CEO
Giant Bicycles/Liv Cycling John Thompson ‘JT’ GM
W. L. Gore & Associates Jason Field CEO & President
HeroClip Mina Yoo Founder & CEO
HydraPak Matt Lyon CEO & President
Hydro Flask Scott Allan SVP & Global GM
Icelantic Skis Annelise Loevlie CEO & President
JanSport Roger Spatz President
La Sportiva NA Jonathan Lantz President
LifeStraw Alison Hill Managing Director
MiiR Bryan Papé Founder & CEO
Nike SB Melanie Strong VP/GM Global Nike Skateboarding
NPD Group: Outdoor Jim Kelley President
Optic Nerve Bill Cotton CEO & President
Osprey Layne Rigney President
Outdoor Afro Rue Mapp Founder & CEO
Outdoor Alliance Adam Cramer Executive Director
Outdoor Industry Association Amy Roberts Executive Director
Outdoor Prolink Gareth Richards Owner & CEO
Outdoor Research Michelle Wardian President
Patagonia Rose Marcario CEO & President
Pearl iZUMi Chris Sword President
People for Bikes Tim Blumenthal President
Petzl America Carolyn Swan Operations Director & Corporate Officer
QBP Rich Tauer President
REI Co-op Jerry Stritzke CEO & President
Rossignol Group NA Francois Goulet President
Ruffwear Will Blount CEO
Saucony Anne Cavassa President
Scarpa NA Kim Miller CEO
Seirus Mike Carey Co-Founder & President
SIA Nick Sargent President
Smartwool Jen McLaren President & CEO
Specialized Mike Sinyard CEO & President
SRAM Ken Lousberg CEO
Superfeet John Rauvola CEO & President
The North Face Arne Arens Global Brand President
Thousand Gloria Hwang Founder & CEO
Toad and Co. Gordon Seabury CEO
Bell/Giro Jen Harned President & GM
Waypoint Outdoor Bob Holding & Jim Purdy Co-Founders & Principles
Western Rise Kelly Watters Founder & CEO

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