Visit Bentonville hires IMBA’s Aimee Ross to lead Bike Bentonville | Bicycle Retailer and Industry News

Aimee Ross, who most recently served as brand and events director for the International Mountain Bicycling Association, has joined Visit Bentonville as director of Bike Bentonville, which promotes a bicycle-friendly culture for residents and tourists. Ross comes to Visit Bentonville with more than 12 years of marketing, sales, branding and event experience in the bicycle industry, including roles at Crankbrothers, Zoic and Ellsworth. She joined IMBA in 2013 as advocacy manager. Ross has worked in…(more)

Source: Visit Bentonville hires IMBA’s Aimee Ross to lead Bike Bentonville | Bicycle Retailer and Industry News

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