We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team — Outspokin’

Idaho Interscholastic Cycling League (Adam Haynes, Rolling H Cycles)

Idaho Interscholastic Cycling League (Adam Haynes, Rolling H Cycles)

Since joining the NICA Board, I’ve witnessed great synergy between existing NICA teams and their local bicycle retailers. Hearing so many positive things from both shops and teams, I decided to dig into how these partnerships “work” for a behind-the-scenes look at how you can find similar success with your shop.NICA’s (National Interscholastic Cycling Association) roots go back to 1998, when Matt Fritzinger tried starting a road biking team at Berkeley High School, in California. Four kids showed up to…(more)

Source: We Make Mountain Bikers: The Benefits of Sponsoring a NICA Team — Outspokin’

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