Cycle of Influence Summit – A Bike Industry Conversation

Speaking to Sergio Bravo, the founder of the upcoming Cycle of Influence Summit in Bentonville, Arkansas, I got the impression that Mr. Bravo is seriously committed to the conversations that previously happened at the now defunct InterBike event. The idea is to bring together “thought leaders” in the cycling industry to discuss some of the major changes affecting this industry. Mr. Bravo says there are four areas of change currently having a large impact on the industry. To initiate conversation in these areas, Bravo has set each issue into its own focused discussion. The four areas of concentration consist of:

• Electric Bicycles – E-bikes are the fastest growing sector of the bicycle industry and are already making major changes in the market. How can we best facilitate public laws, ride safety, initiatives, and commuter infrastructure surrounding e-bike use?
• Individual Bicycle Dealers vs. Direct to Consumer Sales – The changing market conditions will force Individual Bicycle Dealers (IBDs) to adapt their business models. The panel will discuss how IBDs can engage, evolve and coexist with Direct to Consumer sales to ensure success.
• Diversity, Equity, and Inclusion (DEI) – Over the last few years, many companies have moved to set up new initiatives and programs addressing diversity but is that enough? How does the bike industry continue the momentum, supporting the cultural, economic, and diverse demographics?
• Supply Issues – The 2021 supply chain issues have changed the game and more manufacturers will look for USA production capabilities. The panel will discuss the obstacles, challenges, and successes of building and maintaining USA-based manufacturing.

It’s Not Just About Bikes

The above list of issues could almost be any industry as they navigate some of the changes in the current business landscape. The e-bike issue happens all of the time as product development changes the future. Consider the changes that electric cars are already having in the auto industry. The other three issues are even more prevalent throughout the business environment. It would behoove any executive to see how other industries are reacting to these challenges.

Summit Updates

Some updates to registration for the summit include,

• If you are a National Bicycle Dealers Association member, you can now receive 10% off registration. Email info@cycleofinfluence.com with your name and shop name, and they’ll send you a discount code for registration.
• Standard registration has been extended until August 16, 2022. Prices will increase after the 16th. (Register Here)
• Registration includes Reception, Meals, Gift Bags, and Presentations. Other events may be added. Accommodations or Travel are not included.
• Besides the presentations, there is a welcome reception at The Hub Bike Lounge. Hosted by Visit Bentonville and Smith Smith & Smith with a welcome by Gary Vernon, Walton Foundation Trail Development.

Unique off-site visits

• Opening Reception and registration at The Hub Bike Lounge on September 6.
• September 7, visit to the Northwest Arkansas Community College Bicycle Technician Program.
• On the morning of September 8, you can take advantage of the epic trails of Bentonville. Guided rides include Trail History Ride with Gary Vernon, a Gravel Ride, or a Mountain Bike Shuttle Ride. You are also welcome to explore the trails of Bentonville on your own.
• Attendees of the Cycle of Influence Summit will be offered the unique opportunity to tour the Allied Cycles factory in nearby Rogers.

The list of speakers is impressive and growing:

• Pat McGinnis – CEO and President of HLC
• Eric Anderson – Industry Entrepreneur, VROOM Network
• Hap Seliga – Vice President Bike, SIGNA Sports United
• Neil Macc – Chief Revenue Officer, Beeline Connect
• Tiffany Smith – CEO and DEI Leader, Camber Outdoors
• Kristine Urrutia – Vice President Diversity, Equity & Inclusion, NICA
• Ryan McFarland – Founder, President, Strider Sports and All Kids Bike
• Elysa Walk – Chief Business Officer, Burton Snowboards
• Michael Marckx – Chief Executive Officer and Founder, Monuments of Cycling
• Steven Sheffield – Team Leader Product Management & Business Development, BOSCH eBike Systems
• Steven H. Hansen – Law Office of Steven W. Hansen
• Chris Nolte – Founder, Propel eBikes
• Rick Adams – Chief Executive Officer, LeMond Bicycles
• Drew Medlock – Chief Executive Officer, Allied Cycle Works
• Darren Murphy – Founder and President, PUSH Industries
• Time Lane – Founder and Presiden, Digit Bikes