Movement May: Trailblazers Initiative Encourages Community Wellness Through Movement Challenge

Movement May: Trailblazers Initiative Encourages Community Wellness Through Movement Challenge

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For years, May has been celebrated as National Bike Month, and the Northwest Arkansas Trailblazers have taken it to the next level by creating The Movement Challenge, which includes a tool to measure physical activity.

The Movement Challenge is a Trailblazers initiative to encourage a healthy and connected community through the use of area trails, streets, and pathways.

The Movement May campaign emphasizes Trailblazers’ belief in “Movement for All” by promoting accessibility, inclusivity, and encouragement. The goal is to inspire people in Northwest Arkansas to explore the numerous trails, streets, and pathways for recreation and transportation. This annual campaign invites everyone regardless of age or ability to participate by tracking their physical activity on Strava. The collective activity totals contribute to the region’s overall progress, and participants can compete for exciting prizes. Strava is a free app that offers more than 30 different activity options in 14 languages.

Cyclists enjoying a day at the pumptrack.

“We’ve seen that people in NWA are recording more activities on foot than they are by bike, which is exciting! Our community enjoys all types of movement out on trails and streets – we want to celebrate that,” says Lauren Hildreth, Senior Manager of Community Programs at Trailblazers. “Through the Movement Challenge, we aim to not only increase the utilization of regional trails and pathways but also to celebrate the diversity of people who call Northwest Arkansas home. Through our Movement Ambassadors helping promote Movement May, we hope to showcase community members using the trails in different ways.”

Walkers and cyclists enjoying the trails of NWA.

Join Trailblazers this May for Movement May and embark on a journey toward wellness, connectivity, and community spirit through the Movement Challenge.

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Movement May is HERE, and we’re handing out a $500 gift card to one lucky winner who records an activity on May 1. Participants over 14 years old can create an account on Strava and join the Trailblazers Movement Challenge Club.

  1. Click the Sign-Up button below & take the survey
  2. Join the Trailblazers Strava Club for free
  3. Record an activity on an area trail, street, or paved path!


Trailblazers’ month-long challenge from May 1 – 31 encourages the use of regional trails by wheel or by foot, incentivizing participants and highlighting opportunities to try new activities. May encourages all types of movement, including rides, runs, walks, wheels, and skates.

Searcy County Waterfall

For more information about Movement May and the Movement Challenge, visit or follow Trailblazers on Instagram, Facebook, LinkedIn and Strava.

About Trailblazers: Trailblazers is a 501(c)3 whose mission is to lead the development of an innovative regional recreation and transportation movement that places trails, cycling, and active transportation infrastructure at the core of an inclusive, vibrant, and healthy culture.

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