NBDA Summit and expanded expo and activities raise the bar in 2024
BENTONVILLE – The biggest bike festival in the Midwest is back. The Bentonville Bike Fest returns for its fourth edition this May 23-26. As with 2023, the Ole Applegate Farm in Bentonville, AR will be home to the festivities. Also returning will be a free festival entry for visitors. The 2024 edition will offer an expanded expo, gravel racing, an Enduro race, UCI trials, a dirt jump contest, a “straight rhythm” event (BMX bikes against MTBs!), flatland BMX competitions, and connectivity to some of the best mountain bike trails in the world.
There is something for everyone at Bike Fest, from families to beginning cyclists to experienced riders of nearly every discipline. It all starts at the Bike Fest Expo with a cornucopia of bikes, apparel, and gear on offer. The food court will satisfy any appetite and fuel any adventure, and is adjacent to the Main Stage which hosts many of the festival’s activities. Ole Applegate Farm is situated near the legendary Coler Mountain Preserve, and easily accessed by bike paths.
Registration for Exhibitors is open, and competition registration will open early in 2024.
National Bicycle Dealer Association Partners with Bike Fest for Dealer Summit
On May 22 – 23, 2024, The National Bicycle Dealer Association (NBDA) will host a national dealer summit in collaboration with the Bentonville Bike Fest. The Summit will be held at 21C Museum Hotel in Bentonville on the eve of the Fest. This gathering is a pivotal event offering cycling industry suppliers unparalleled access to a concentrated audience of retailers, showcasing products in an intimate setting, gaining feedback about market demands, and forming partnerships to drive mutual growth. These collaborative sessions with suppliers and retailers offer high-touch opportunities for both retailers and brands alike. Workshops, presentations, and exclusive handlebar time are all designed to share cycling business experiences and collaborate on each other’s future success.
Attending retailers can enjoy an exclusive preview of the Festival along with retailer rides and activities. Exhibiting Festival brands interested in participating in the Summit can receive a 10% discount entry.
About the Bentonville Bike Fest – Founded by nine-time UCI World Trials Champion Kenny Belaey, the Bentonville Bike Fest is a multi-day bike festival with free general admission, featuring more than 150 exhibiting brands, rides, races, free bike demos, and live entertainment.